A+ Content is a great way to enhance your product listings, boost conversions, and build a stronger brand presence on Amazon. But sometimes, sellers face an issue where their A+ Content is not approved. If this happens, don’t panic. Amazon has strict guidelines, and even a small mistake can lead to rejection.

In this guide, we’ll go over why A+ Content gets rejected, how to fix it, and how to ensure approval on your next submission.

Common reasons why Amazon rejects A+ Content

Amazon has clear rules for A+ Content, and failing to follow them can result in disapproval. Here are the most common reasons your content may get rejected:

• Violating Amazon’s content policies – Amazon does not allow certain types of content, such as:
• Promotional phrases like “Best Seller” or “#1 Product”
• Pricing, discounts, or promotional offers
• Contact details, including website links or social media handles
• Using low-quality images – Blurry, pixelated, or improperly formatted images can lead to rejection. Images must meet Amazon’s resolution and size requirements.
• Including prohibited claims – Any claim that cannot be verified (e.g., “100% Safe” or “Cures All Diseases”) may cause your content to be disapproved.
• Spelling and grammar mistakes – Amazon does not approve content with typos or poorly written descriptions. Make sure your text is clear and professional.
• Non-compliance with image and text guidelines – Your content must follow Amazon’s formatting rules, including font size, image dimensions, and character limits.
• Inappropriate comparisons or references – Amazon does not allow direct comparisons to other brands or references to competitors. Phrases like “Better than Brand X” can lead to rejection.

Steps to take if your A+ Content is rejected

If your A+ Content is not approved, don’t worry. Follow these steps to fix the issue and resubmit it for approval.

1. Review Amazon’s rejection message

Amazon usually provides a reason for rejection. Check your Seller Central account for the exact issue so you can make the necessary changes.

2. Cross-check with Amazon’s guidelines

Visit Amazon’s A+ Content Guidelines and compare your submission to the official rules. Look for any violations related to text, images, or formatting.

3. Fix errors and resubmit

• Remove any restricted phrases, promotional language, or unverifiable claims.
• Replace low-quality images with high-resolution, properly formatted ones.
• Double-check spelling, grammar, and readability.

4. Optimize your Amazon A Plus Content design

A+ Content should be visually appealing, informative, and aligned with your brand. Here are some key improvements to make:

• Use high-quality lifestyle images to showcase your product in use.
• Add comparison charts (without mentioning competitors) to highlight key features.
• Keep your text short and scannable for mobile users.

5. Test different layouts

If Amazon repeatedly rejects your content, consider using a different A+ Content module or adjusting the design to align better with their requirements.

6. Contact Amazon support if needed

If you believe your content was rejected by mistake, you can open a case with Amazon Seller Support. Explain the situation and request clarification.

How to prevent future A+ Content rejections

To avoid rejections in the future, follow these best practices when creating Amazon A+ Content.

• Follow Amazon’s guidelines from the start – Always check Amazon’s updated rules before submitting new content.
• Use a clean, professional design – Work with an expert in Amazon A Plus Content design to create visually appealing and compliant content.
• Avoid salesy language – Instead of using words like “Best Price” or “Limited Time Offer,” focus on product benefits and features.
• Check formatting and image quality – Always upload images in the correct size and resolution to meet Amazon’s requirements.
• Use data-backed claims – If you make any claims about your product, ensure they are supported by factual data.

Is it worth hiring an expert?

If you keep facing A+ Content rejections or want a polished look for your brand, hiring a professional can be a good investment. An experienced Amazon brand storefront design expert can help you create visually appealing and compliant content that improves conversions.

Professionals can assist with:

• Designing high-quality A+ Content that meets Amazon’s requirements
• Ensuring proper image formatting and optimization
• Structuring content for better readability and engagement

With expert assistance, you can streamline the approval process and ensure your A+ Content adds real value to your Amazon listings.

Final thoughts

A+ Content rejection can be frustrating, but it’s usually easy to fix. By following Amazon’s guidelines, improving your Amazon A Plus Content design, and avoiding common mistakes, you can increase your chances of approval.

If you need help creating professional, high-converting content, consider working with experts in Amazon brand storefront design to enhance your product pages and boost sales.

Thomas Harley