What is Customer Success? And How Does It Help My Business Grow?

Every business wants to find ways to increase customer loyalty and drive revenue growth, and customer success is one approach that can help achieve both objectives. So, what is customer success? Simply put, it’s a methodology employed by businesses to ensure their customers are getting the most value from their products or services. Customer success teams work with customers to ensure they are successful in achieving their desired outcomes. Let’s take a closer look at how customer success can help your business grow.

What is customer success?

Customer success is a relatively new term in the business world, but the concept is nothing new. Simply put, customer success is about ensuring that your customers achieve their desired outcomes. It’s about building a relationship with your customers that goes beyond the initial sale. Customer success teams help businesses retain and grow their customer base by increasing customer satisfaction and loyalty. They do this by ensuring that each customer has the necessary tools and support to be successful with your product or service.

What are the goals of customer success?

There are three main goals of customer success:

  1. Increased adoption of the product or service
  2. Increased retention of customers
  3. Increased customer lifetime value

The first goal is pretty self-explanatory – the more people using your product or service, the better. The second goal is about keeping those customers around for as long as possible. The third goal is really the end goal, as it’s what drives business growth. Higher customer lifetime values mean more revenue and profit for your company.

How do you measure customer success?

Measuring customer success is all about identifying which actions or behaviors indicate that a customer is satisfied and likely to remain a customer. This can be done through surveys, interviews, website analytics, and other data-collection methods. Once you have a good understanding of what success looks like for your customers, you can work to ensure that they reach that point. Many businesses use customer success as a way to measure their overall growth. By keeping an eye on your customer success metrics, you can identify areas where your business is thriving and areas that need improvement.

How do you create a customer success team?

There are a few key things you need to consider when building your customer success team. One of the most important things is to make sure everyone is on the same page when it comes to your company’s definition of customer success. This will ensure that everyone is working towards the same goals and objectives. You’ll also need to have people who are passionate about customer success and understand the ins and outs of your products and services. It’s also a good idea to have team members who are good at problem-solving and can think on their feet.


Customer success is a relatively new term, but it’s quickly becoming an essential part of any business. By understanding what customer success is and how it can help your business grow, you’re taking the first step towards reaping its benefits. With the right tools and strategies in place, customer success can help you increase customer loyalty, drive conversions and referrals, and boost your bottom line.