Manually compiling lists of potential customers, cold calling, or simple mailing to clients’ addresses. All of these are undoubtedly working ways to attract customers and service customers. But it’s much more productive and safer to focus your attention and resources with lead generation automation. In this case, the ways, and solutions for this can be very different. This can be a company’s own software solution, as well as external developments. Let’s look in more detail at what you need to start effective lead generation.

Counting on our own efforts or ordering from external resources

Prototyping lead generation software is easy enough. However, these in-house corporate solutions have their own significant disadvantage. Their support and quality of work with them does not compare to existing external resources and their implementation. For an example of such an external resource customer search solution, see https://reply.io/for-agencies. Here is the actual kit to help with effective lead generation:

• searching for potential customers and compiling email lists on LinkedIn and Sales Navigator;
• using communication links via emails, calls, LinkedIn messages, SMS or WhatsApp in a unified system of alerting, interacting and communicating with customers;
• working with customer databases and managing priorities in messages and dialogue;
• application of effective e-mail “warm-up” technology for mass mailing to everyone who can use a service or purchase offer, drawing up a contract;

As well as automating and responding to responses using logical chains and sequences of answers and questions.

How to accelerate and efficiently manage lead generation

Equally important, an internal CRM should also be integrated with customer prospecting, filtering and interactions. That’s why the best external customer generation and search systems for a company, have direct interactions with such popular CRM projects:

• salesforce;
• hubspot;
• pipedrive;
• copper;
• vidyard;
• zapier;
• integrately;

The interactions in the out-of-the-box solutions are preset. It won’t be easy to set up such interactions manually. It will take a lot of time for technical solutions and efficient operation. That’s why when choosing a technical solution for lead marketing, the best option is to interact with a professional external development that helps get quality contact information.

Check out more of the products that we offer https://reply.io/features/, automate your daily tasks with the best offers from Reply.io. Check our blog https://reply.io/blog/ to find out tips from experts of Reply.

Thomas Harley