What to Outsource as an Entryway for Businesses

  • Outsourcing enhances operational efficiency, reduces costs, and allows businesses to focus on their core functions.
  • Customer service and administrative tasks are ideal starting points for outsourcing due to their non-core nature.
  • Outsourcing marketing services provides access to a team of specialized experts, offering flexibility and cost-effectiveness.
  • Outsourcing is a strategic decision beneficial for new businesses or those aiming to streamline their operations.

Outsourcing has become a strategic business decision with proven success in enhancing operational efficiency and reducing costs. According to a study by Deloitte, 59% of businesses outsource to cut costs. Furthermore, a survey from Clutch found that 37% of small businesses currently outsource a business process, illustrating its popularity as a tool for growth.

Additionally, a report by Statista highlighted that the global outsourcing market amounted to $92.5 billion, indicating its extensive adoption across various industries worldwide. These statistics demonstrate the significant role outsourcing plays in promoting business efficiency and growth.

Unfortunately, you might have a lot of reservations about whether to outsource or not, especially if you’re starting a new business. You might be concerned about the quality of services provided by outsourcing companies, data security, and even cultural differences that may arise from working with teams from different countries.

To test the business solution’s effectiveness, you can start by outsourcing a few business processes. This approach allows you to gauge the quality of services and assess their impact on your business without fully committing to outsourcing. Here are some business processes you can consider outsourcing as an entryway for your business:

Customer Service

Customer service outsourcing is an ideal starting point for businesses exploring the terrain of outsourcing. This is primarily because it is a non-core function that significantly impacts customer satisfaction and, ultimately, business success.

Outsourcing customer service allows companies to maintain 24/7 support and brings in expert knowledge and experience that can enhance the quality of service provided. Moreover, it reduces the burden of recruiting, training, and managing a full-fledged in-house customer service team.

There are several ways to outsource customer service effectively. You can outsource specific functions such as call handling, email support, live chat, or social media customer service. Another approach is outsourcing customer service to agencies specializing in your industry or those with proven expertise in handling similar business types.

The important thing is to ensure that the outsourcing provider understands your business values and can represent your brand professionally and empathetically to your customers. Always remember to set clear expectations, maintain open lines of communication, and have regular audits to ensure quality control.

Administrative Tasks

Administrative tasks are another prime candidate for outsourcing, especially for businesses looking to streamline their operations and focus on core competencies. Outsourcing administrative tasks minimizes overhead costs and enhances operational efficiency by allowing your in-house team to focus on more strategic tasks.

Schedule Management

Managing schedules and appointments can be time-consuming, especially for businesses with a large workforce or a busy calendar of events. Outsourcing this function to virtual assistants or specialist agencies can ensure that schedules are managed efficiently, reminders are sent on time, and potential conflicts are resolved promptly.

Travel Arrangements

Making travel arrangements for business trips or events can be pretty complex, involving numerous details like flight bookings, accommodation, car rentals, and itinerary planning. Outsourcing travel arrangements to professional service providers can simplify this process, ensuring all details are cared for seamlessly.

Data Entry and Web Research

Data entry and web research are essential for businesses today, but they can be pretty labor-intensive and prone to errors if not appropriately managed. Outsourcing these tasks to experts can ensure accuracy, speed, and reliability while freeing up your in-house staff for more strategic tasks. You can outsource web research and data entry to specialized agencies or virtual assistants with experience in handling similar jobs.

Accounting and Bookkeeping

While financial management is a critical aspect of any business, the nitty-gritty of accounting and bookkeeping can be complex, tedious, and require specialized expertise. Outsourcing these tasks to professional services ensures compliance with financial regulations and provides access to expert advice and insights.


Outsourcing marketing services is another viable option for businesses exploring the realm of outsourcing. Marketing is a complex, multi-faceted process that requires a diverse skill set, including SEO, content creation, social media management, and email marketing, to mention a few.

By outsourcing marketing services, businesses can access a team of specialized experts with the knowledge and experience to handle various aspects of marketing. This saves time and resources spent on training an in-house team and ensures that the marketing strategies implemented are up-to-date and effective.

Furthermore, outsourcing marketing services allows businesses to scale their marketing efforts as needed, providing flexibility and cost-effectiveness. It makes marketing more manageable, especially for small companies and startups that might not have the resources to maintain a full-scale in-house marketing team.

Final Thoughts

Outsourcing is a strategic decision that can benefit businesses, especially those starting or looking to streamline their operations. It allows companies to access specialized expertise, reduce costs, and focus on core competencies while enhancing efficiency and growth.