The Best Hashtags for Laundromat Marketing on Instagram and Twitter
Social media platforms like Instagram and Twitter (now X) are powerful tools for laundromats looking to build brand awareness, attract new customers, and engage with their community. But simply posting great content isn’t enough—you also need to make sure the right people are seeing it. That’s where hashtags come in. Using the right hashtags can expand your reach, help your posts show up in relevant searches, and connect you with a broader audience.
Here’s a breakdown of the best types of hashtags for laundry service advertising in 2025 and how to use them effectively.
Local Hashtags: Connect with Your Community
Using city- or neighborhood-specific hashtags on your laundromat marketing plan ensures your posts are seen by nearby users. These are especially powerful when paired with local partnerships, events, or community promotions.
Examples:
- #YourCityLaundry (e.g., #DallasLaundry, #PhoenixLaundry)
- #YourCitySmallBusiness (e.g., #FriscoSmallBusiness)
- #YourNeighborhoodName
- #LaundryNearMe
- #SupportLocalYourCity
Tip: Check what local hashtags other small businesses in your area are using and join the conversation.
Industry-Specific Hashtags: Stay Relevant
Industry tags help categorize your content and align it with laundry-related topics. These may attract both potential customers and fellow business owners.
Examples:
- #Laundromat
- #LaundryDay
- #WashAndFold
- #LaundryService
- #LaundryLife
- #SelfServiceLaundry
- #LaundryGoals
- #LaundryTips
- #CleanClothes
Use a mix of broad and niche hashtags. Broad tags like #LaundryDay are popular but competitive, while niche ones like #WashAndFoldDallas help target specific services and locations.
Branded Hashtags: Build Recognition
A branded hashtag is unique to your business. It could be your business name, slogan, or a creative campaign. Encouraging customers to use your branded hashtag when they tag your laundromat creates social proof and builds an online community around your brand.
Examples:
- #[YourLaundromatName]
- #FreshWith[BusinessName]
- #LaundryMadeEasyBy[BusinessName]
- #LaundryDoneRight
- #CleanWith[BusinessName]
Feature user-generated posts that include your branded hashtag to increase engagement and build loyalty.
Trending and Holiday Hashtags: Join the Buzz
Jumping on trending topics or seasonal tags can give your posts a visibility boost—especially if you tie them into promotions or fun content.
Examples:
- #SpringCleaning
- #BackToSchoolLaundry
- #LaundryGoals2025
- #EarthDay (great for promoting eco-friendly machines or green detergents)
- #MondayMotivation (show off a clean start to the week)
- #SundayReset (highlight weekend routines)
Keep an eye on Twitter/X trends and Instagram Explore for relevant tags that could tie into your laundromat’s services.
Best Practices for Using Hashtags
- Mix it up: Use a combination of popular, niche, and local hashtags to cast a wide net without getting lost in the noise.
- Don’t overdo it: On Instagram, aim for 5–10 relevant hashtags per post. On Twitter/X, 1–3 is ideal to keep your post clean and readable.
- Rotate regularly: Switch up your hashtags to avoid being flagged as spam and to test which ones bring the most engagement.
- Place hashtags strategically: On Instagram, you can include them in the caption or as a first comment. On Twitter, integrate them naturally into your sentence if possible.
Wrapping It Up
Hashtags may seem simple, but they’re a crucial piece of your laundromat’s social media strategy. Use them wisely, stay consistent, and keep engaging with your local and online community.
