Picture this: You’re reading a sales pitch filled with texts and with little imagery on the paper. Then, you move on to another one. This time around, it’s a multimedia brochure featuring a well-done video highlighting the business’s product or service.

Which one would you want to explore further?

In sales, it’s not only sufficient to have an offering that provides value and stands out from the rest of the crowd. You have to present it in a way that’s enticing to the client. One trick is to leverage the power of visuals.

The Importance of Visuals

Images and videos dominate the sales and marketing space today. Studies have shown that consumers have a huge recall of visual content — even after three days of seeing one, they can still recount 65% of it.

After all, the human brain is hardwired to process visuals up to 60,000 times faster than text. This explains why we learn and decide on various things primarily based on the visual information available to us.

Why Make A Multimedia Brochure And Other Visuals-Centric Sales Materials

By creating video brochures for your sales, you’re giving your leads a sales pitch with a twist. Rather than the usual text-heavy document that they receive, they’re presented with a printed material cleverly incorporated with a video about what you’re offering.

Here’s how making such visuals-centric assets can help you close more sales.

They are more memorable. As previously mentioned, visual content has better recall than words. If you send your lead a sales pitch with visual elements, you have a higher chance of standing out among the other pitches sent to their table. Personalizing the printed material in which the video is loaded also makes it even more unique.

They can trigger stronger reactions. Did you know that consumers are 85% more likely to purchase a product after watching a video about it? Additionally, businesses that invest in custom visual content can enjoy 7 times higher conversation rate. This isn’t just true for your end customers; it’s also the same for the decision-makers who you’re talking to when making a sales pitch. And a major part of it can be attributed to how visuals trigger a faster and stronger emotional response. As these types of content are processed faster, the viewer will be able to react more quickly and make a decision about what they’ve watched.

They help reinforce your branding. Through the video you’re incorporating into your sales brochure, you can better highlight what’s in it for your leads if they choose to buy your product or service. And the way you present is all up to you — giving you the chance to ensure that the final output reflects your brand, from the choice of words in the script, to the tone of voice, to the visual elements integrated into the video. You can even add success stories and testimonials to strengthen your pitch further. A multimedia brochure is also flexible regarding dimensions, screen size, battery capacity, and print options.

Check out https://mediafast.com/video-box/ multimedia mailer and multimedia brochure today.

At MediaFast, we can give your marketing campaigns a good boost with our
multimedia brochure and https://mediafast.com/video-box/ multimedia mailer expertise. Contact us today.

Charles Marshall