The goal of the sales and marketing team is to get more attention towards the business and increase sales. This definitely includes approaching and conversing with people who falls under in the list of target audience. But talking to someone does not mean that a sale is going to happen any soon. In many cases people just avoid the calls or they fail to make the sales even though they are interested in the products. Such calls yield no fruit and the sales teams misses the opportunities to interact with people who will actually get into a deal. Intelligent sales tools like FlashCloud help businesses with better information and details about people which helps to learn more about the prospect of sales. In this current market of tough competition, it is necessary to have proper information before a team proceeds to approach the targets with the help of Sales Intelligence.

Discovering TAM or total addressable market

TAM happens to be the amount that a B2B product can bring in. In many cases, businesses choose to express the TAM in the number of companies that might become customers. It is necessary for defining budgets, forecasting growth and segmenting the large number of customers into smaller groups for marketing purposes. Knowing the field of TAM helps businesses to keep the teams on proper track. There are lesser chances of any waste of time as the employees know whom to pursue. A business creates sales personas depending on the current trends. Then these personas are matched with the prospective customer to find the suitable ones. Once this is done, sales teams can properly chalk out proper marketing plans to approach the prospects. Sales Engagement teams provide an addressable market to the sales team from where they can ensure some successful deals.

Thomas Harley