Things to Consider if Your Website is Slow or Not Performing Well

Is there a problem with the performance of your website? Is it moving more slowly than it ought to be? There is a wide variety of potential causes for performance issues on your website; nevertheless, what are the most significant aspects that your website might be lacking? There are a lot of different things that can prevent you from being successful, ranging from not employing the appropriate keywords to having your traffic disappear overnight. The following is a discussion of the most prevalent factors that may be contributing to your website’s poor performance or its slow speed.

Keyword Rankings Dip

If the positions of your targeted keywords begin to slip and change, you are going to be dealing with a significant issue on your hands. A dreadful problem that can be tough to remedy is when the keywords in your content start to dip. The majority of the time, the issue is going to be that you are employing the incorrect keywords or implementing them in an inappropriate manner.

If you don’t integrate a keyword in the right way, you’re going to witness a drop in the rankings for the keywords you’re targeting. If you want to correct a drop in your keyword rankings, you’re going to require the help of a professional SEO marketer, despite the fact that SEO marketing might be difficult to get a hold of.

The Percentage of Organic Traffic Decreased

A large drop in organic traffic is a big obstacle that may be traced back to a decrease in the level of seriousness and intelligent marketing. This may be a huge problem for businesses that rely heavily on organic traffic. If you do not have a marketing staff that is well informed and knows what they are doing, you are going to experience a drop in traffic because fewer people will see your content, your site, and your product.

If you do not have a marketing staff that is well informed and knows exactly what you are going to do, you are going to experience a drop in traffic. Everyone who is a part of this circumstance is going to have a very difficult time as a result of this development. If you are putting in a lot of work to improve your marketing, but you don’t see the results you want, it may be time to think about hiring a professional marketing agency to help you out.

Overnight Traffic Decrease

An abrupt decline in traffic overnight can be caused by a number of different causes, but the top two things you need to be on the lookout for are bad PR or a potential breach of security on your site itself. No matter how you have your website and your marketing department set up, you need to be prepared to investigate the sudden drop in your site’s traffic and implement a solution as quickly as possible.

If you don’t solve it, the only option you’ll have is to accept the decrease in traffic, which will ultimately result in fewer conversions. If you don’t change it, you won’t be able to do anything about it. This is certainly not the answer, given that the goal of having your website is to raise people’s awareness and encourage contact with them.

No Optimization of Images

The existence of a significant number of photographs that have not been optimized for file size is the primary cause of a slow website the vast majority of the time. It’s possible that high-quality images will consume a significant amount of bandwidth while they load. When you upload images of a larger size and then scale them down, this can result in an unwarranted increase in the size of your web page, which can cause your website to load more slowly. This can also happen when you submit photographs of a smaller size and then scale them up. This is true irrespective of the content management system (CMS) and website builder that you make use of on your site.

Another factor to take into consideration is the format of the photograph. When compared to the file sizes of images saved in other image formats, such as PNG and GIF, for example, JPEG photographs have a substantially lower footprint. It will take a lot less time for a page to load completely if you utilize JPEG photographs on your website rather than PNG or GIF files.

Advertisements are Causing Issues

Display advertisements are, without a shadow of a doubt, a wonderful strategy for raising results on your advertising report and for monetizing websites with significant levels of traffic.

Nevertheless, this should not come at the expense of a performance that has been lowered or an experience that has been worsened for the user. Don’t put having too many commercials on your website as one of the reasons why it loads so slowly on the list of possible explanations!

The rise in the total number of HTTP requests that your website receives as a result of loading it up to its maximum capacity with advertisements is the effect that will be most readily apparent to users. As a result, the processing of these requests will take up more time.

Because rich media advertisements, in particular pop-unders, interstitials, and auto downloads, can create hundreds of HTTP requests, your website runs the risk of becoming unresponsive as a result of these requests. In a nutshell, the issue can be summed up as follows: decreasing the overall number of display adverts that are present on your website will result in greater functionality.


If the performance of your website has all of a sudden become really poor or if it has slowed down, there is usually a reason for it. According to what you’ve read, it might be a number of different things. You might not be familiar with some of these problems, and considering that you probably have a lot of other things on your to-do list, you might not have the time to educate yourself on how these problems can be fixed.

Bear Fox Marketing is prepared to assist you in optimizing your website, adjusting your marketing approach, entering the appropriate keywords, and doing much more. We are proud of our abilities to put in a lot of effort and deliver the outcomes that you require. You may get in touch with us at so that we can evaluate what it is that you require and what it is that you want to accomplish. Our group of skilled experts is able to tailor a strategy to meet your specific needs. We eagerly anticipate your response to this message. Make sure to get in touch with us today!