As the world becomes more connected, and B2B companies are able to reach buyers on new platforms and devices, we believe that video marketing will become even more important for businesses in 2023. In this article, we’ll look at some of the trends that will shape this upcoming year for B2B video marketing.

Video Interviews

Video interviews are a great way to get a human touch. People love seeing the person behind the business, and video interviews are an easy way to show your personality as well as your company’s culture, values and mission. If you’re trying to attract new customers, video interviews can be used as an effective way to build trust with future clients.

Animated Explainer Videos

Explainer videos are short, visual and informative. They help you explain your product or service in a way that is easy to understand.

This can be quite useful when it comes to educating potential customers about your products and services, especially if you have a complex product or service that requires an explanation for others to understand what exactly it does.

Animated explainer videos have become increasingly popular over the past few years as they allow businesses to create a more engaging experience for their viewers without having them read text on a screen.

Live Stream Videos

Live streaming videos is a great way to connect with your audience and answer their questions.

It also makes it easier for you to give them behind the scenes footage of your business, and show them what is happening inside your company. You can also use live-stream videos to share news updates, special offers and more.

Video Testimonials

One of the best ways to demonstrate the quality of your business is with video testimonials. The human element provides a more personal way to showcase how you’ve helped others and can also be used as a vehicle to show off your company culture in a more believable way.

For example, if you’re in the software-as-a-service (SaaS) space, it may be beneficial for you to feature customer success stories from both small businesses and enterprise clients on your website and social media platforms.

In addition to highlighting each client’s unique situation, this content allows readers/viewers an opportunity for further engagement by allowing them access behind the scenes via live Q&A sessions or prerecorded video interviews where one of your team members interviews customers about their experience working together.

Educational Video Content

The most popular B2B video marketing trend of 2023 is educational video content. YouTube earns more than $4 billion in ad revenue from educational videos alone, and it’s easy to see why.

Educational videos are an effective way to convey information and demonstrate products or services that are unfamiliar to your audience

If you’re trying to explain how something works, it can be difficult for your audience if you just use text-based descriptions—you need visual means as well.

That’s where educational video comes in; it’s much easier for people who are new to a topic or technology (i.e., most of your target customers) if they can see the product at work instead of reading about what it does or looks like online or in print advertising materials.

Interactive Videos

Interactive videos are all about making viewers feel like they’re part of the action. These videos allow viewers to make a choice, contribute to the story or interact with it in some way.

For example, video ads for a car dealership might ask viewers to vote on their favourite vehicle at the end of the ad. Or perhaps a software company could give users a chance to win some free software by answering trivia questions throughout their video ad.

If you don’t have the know-how or the budget for interactive videos, you can still mix things up. For instance, you direct viewers to a questionnaire or trivia on your website. For example, the HvF video production company has a fun test on their website that tells visitors whether they are more like hedgehogs or foxes.

In 2023, interactive videos will be used more and more frequently by marketers because they tend to generate higher engagement rates than traditional advertising formats.

Video Will Be an Even More Important Part of the B2B Marketing World

As with all marketing, video is a great way to communicate. Video can also be used as a tool for educating, engaging customers, and building trust between your brand and audience. These are three of the key advantages that B2B marketers will have over their competitors in 2022.

Conclusion

Video marketing is one of the best ways to reach your audience, but it can also be an intimidating task. With so many formats, platforms and ways to create a video, it can be hard to know where to start or what kind of content will work best for your brand. We hope that this blog helped you make sense of all those options!

Yesenia Butler